Establishing a connection with the radio listener can be achieved by discussing what they talk about. Don’t hide simple human emotions and thoughts about the surrounding world. Be an ordinary person for your audience. We constantly hear radio stations talking only about themselves, but it’s rare to hear radio hosts genuinely admiring the listener and their world. Use the voices and thoughts of the most vivid and interesting listeners as a promo. This is very radio-friendly and will set you apart from the competition.
The Buddy Law. Observe how you joke, communicate, and jest when you’re around your best friends. Interact with the radio listener and show partners as you would with friends, trust them with secrets, share, joke kindly, and tease, as you’re in the company of close people. Communicate sincerely, without familiarity or condescension. The best helper is self-irony.
The Oprah Law. TV host Oprah Winfrey, one of the richest women in the world, is just a woman in her show. One of the millions of her fans and viewers. An ordinary woman. Oprah talks to her audience about what concerns women and only about that.
The Experience Law. Details matter. Observe reality and don’t hide the essence and flavor of life from the radio listener. They are contained in curious observations, phrases, silly situations, absurdities that happen to you. Live life in the radio show as you play your favorite computer game, and share secrets with your “brothers in arms.”
The Balance Law. Radio can’t be in a good mood every day, experiencing the same emotion. React to everything that happens around, including tragic situations. Let your radio show have the full spectrum of human emotions: from laughter to tears. If the radio listener is in mourning and suffering, be there for them.
The Story Law. Great storytellers, orators, scriptwriters, journalists, songwriters, politicians, and bloggers all use the power of storytelling to touch our souls. If you want the audience to follow you, learn to “see with their ears.” Tell bright, interesting, deep stories in your radio show. Study storytelling.
The Simplicity Law. Avoid anything that can break your connection with the radio listener. Don’t clutter the air with excessive sounds, noises, jingles, beats. Use conversational language, don’t overload it with “smart” words and complex constructions. Keep only what connects you to the listener, not what separates.
The Character Law. Each character in the radio show plays a specific role and only that. The radio listener once imagines the image of each show participant and expects exactly that on the air. Great radio hosts never disappoint their listener. They always get what they expect.
The Performance Law. Passion and temperament can’t be faked. Entertain the audience sincerely, spend yourself, stir your inner world. Without heart and soul, the show won’t happen.
The Order Law. A great radio show has structure. Don’t break the structure with a nonchalant attitude to the timing of your comments and other elements of the air. Don’t try to fit everything important into your speech when there are 15 seconds left until the news broadcast. Promise to talk about it a bit later. Keep the “hunger” of the radio listener. They should always know the prospects of the live broadcast and want more. In this case, a strict structure only helps to retain the audience.
