The life of a radio host is very dynamic: music, emotions, new acquaintances. But on the other hand, a music radio station is a real assembly line that cannot be stopped for a minute. “The show must go on no matter the weather!”
This means that weekdays force the radio host to endlessly relive “Groundhog Day,” which consists of everyday life, preparing for the broadcast, and the show itself five days a week.
When the life of a radio host is diverse, with plenty of news and always something to tell the listeners, problems do not arise. But often, topics for the broadcast have to be searched for and created. And as you can imagine, this is not easy, especially in the context of a morning show.
Producing a broadcast can be made easier by remembering that the comments and the DJ’s announcements perform a very important function. They connect the radio station with the audience, creating a context for communication. Devise materials and topics for discussion in such a way that the ideas for the show stimulate this connection.
Here is a list of human desires that can help you motivate listeners to engage internally with the radio station during the show, because every person wants to:
- Be liked by others.
- Be recognized.
- Feel they are right.
- Be confident.
- Be attractive.
- Be sexy.
- Feel comfortable.
- Be different from others.
- Deserve respect.
- Be happy.
- Be healthy.
- Feel their own importance.
- Learn something new.
- Earn money (make, save, etc.).
- Save time.
- Simplify their work.
- Not be afraid.
- Be well-fed.
- Not feel thirsty.
- Not feel guilty.
If your comments and information satisfy at least one of these 20 desires of the listener, your radio station will be tempting for them. They will turn on your show again and again. Wishing you successful broadcasts.
